our story.
“Shibumi is understanding, rather than knowledge.
Subtlety rather than open display.
Silence over speech.
It is elegant understatement.”
Trevanian, Shibumi
SHIBUMI GEAR wasn’t born in a boardroom.
It was born in the field - shaped by real missions, real risks, and one man’s need for a better way to protect.
That man is Shlomi Diana - a decorated combat expert with 25 years of service in Israel’s Security Agency (ISA), specializing in covert operations, executive protection, and the training of elite units.
When no product met the standard,
he created one:
A new kind of protection -
Unseen, instant, and uncompromising.
Not made to impress. Built to save lives.
Only later came the name:
SHIBUMI
drawn from the Japanese concept of refined simplicity, silent strength, and effortless control.
A word that quietly matched the vision.
Since then, SHIBUMI GEAR has become more than a product - it has become a mission:
To craft tools that stay hidden until they’re needed.
To merge tactical precision with discreet design.
To protect without noise. To act without hesitation.
Developed in close collaboration with experts in tactical textiles,
materials science, and product engineering,
Already in operational use by elite Israeli units,
the SHIBUMI PONCHO brings this vision to life.
Because true protection begins before the threat appears
and ends without a word.
THE PEOPLE BEHIND SHIBUMI.
CEO
SHLOMI DIANA
A renowned Israeli combat expert, special operations instructor, and visionary creator.
With vast experience in executive protection and high-risk tactical operations, Shlomi has led elite missions and safeguarded
prominent individuals worldwide.
His instinctive understanding of threat, honed under pressure, is what sparked SHIBUMI, a new kind of protection for a new kind of world.
He leads the company with quiet precision and relentless purpose.
CHAIRMAN
YOSSI WOLF
A visionary entrepreneur and strategic leader with a strong background in tech innovation and defense-focused ventures.
As Chairman of the Board, Yossi brings high-level business insight, deep industry connections, and a proven ability to scale
breakthrough ideas into global ventures.
He ensures SHIBUMI GEAR stays focused, future-ready, and uncompromising.
CPMO
THOMAS OIRECHMAN
With over two decades in Israel’s defense industry, Thomas is a leading expert in tactical textiles and high-performance
manufacturing.
At SHIBUMI GEAR, he transforms vision into reality - turning bold concepts into refined, field-ready protection through
precision engineering, advanced materials, and operational know-how.
CMO
SHIRI DIANA
A seasoned marketing leader with a background in branding, operations, and design and years of hands-on experience as a jewelry designer.
Shiri brings a rare blend of precision, aesthetics, and execution. She manages SHIBUMI GEAR’s brand and daily operations, overseeing every detail from concept to delivery with clarity, discipline, and elegance.
(And yes, she’s also Shlomi’s partner in life, not just business).
